Are you making time for business development?
How good are you and your team at winning new business and retaining existing clients? Proactive business development is critical to the success of any recruitment business, but many of us struggle to make time for it.
Feed and Famine
Many recruiters follow a feed and famine cycle. They put all their effort into business development until they get a vacancy. Then they put all their focus into trying to fill the vacancy. Once they fill, or fail to fill, the vacancy, it’s back to business development until they get the next vacancy. This approach makes it hard to predict performance. It also creates a lot of stress for everyone involved. Proactive business development activity can prevent this, but it’s hard work. It can be emotionally draining. Many consultants avoid would rather search a CV database, or use LinkedIn, than pick up the phone to someone they don’t know.