Branding
Employment Branding: Where’s the Limit
A recent Mother Jones article (“Gangbang Interviews” and “Bikini Shots”: Silicon Valley’s Brogrammer Problem) takes some Silicon Valley startups to task for the way they are building their...
Posted on 15th May 2012
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Measuring the Candidate Experience
It’s hard to argue that the candidate experience is not an important area to focus on in your recruitment marketing strategy. Common logic would dictate that if you improve your candidate experience...
Posted on 15th May 2012
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Global perspectives on employer branding
As the first fruit of TMP Worldwide ’s new formal partnership with Employer Brand International, the UK’s inaugural ‘World Series Summit’ event took place at Gibson Hall in the City of London...
Posted on 17th April 2012
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Culture branding with @TheRedrecruiter
This is a live blog from Austin, and TalentNetlive. i’m watching my friend Michael long speaking. Long is from Rackspace, and is responsible for culture branding, taking a different approach to talent...
Posted on 17th April 2012
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Recruiting Innovation 2012 – Employer Branding and Mobile
So I actually got some nice feedback from my first attempt at video blogging on this trip. Suitably encouraged I’ve decided to post another video update.
Since I published the last video I’ve...
Posted on 16th April 2012
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What Does Your Employer Branding Fishbowl Look Like?
Every company has two distinct brands, its employer brand and its consumer brand. With the rise of social networking, your company, how you run it and your culture has become a fishbowl — everything...
Posted on 23rd March 2012
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Employer Branding Comes Out
Very interesting article in the current edition of The Economist around the engagement of gay employees. The piece focuses on some research from the Center for Work-Life Policy which suggests 47% of...
Posted on 2nd March 2012
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I’m Lovin’ It… Or Not
By all accounts, it is a good time— check that, a GREAT time— to be McDonald’s. Just look at some of Golden Arches’ latest accomplishments according to a recent article in Advertising Age: Global...
Posted on 2nd March 2012
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What is your employment brand proposition? Do some discovery and find out.
Many companies have a hard time determining what their employment brand is. What makes you a satisfying place to work? How are you different from competing organizations? Why should candidates upend...