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Events and Exhibitions: Maximising Your ROI

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In an increasingly competitive arena, businesses are striving for new and exciting ways to market their brands. From growing your client pool to maximising your ROI, events offer any number of innovative ways for exhibitors and attendees to propel their businesses into the marketing sphere. So how do you stay one step ahead of the competition?

The benefits of business events

Choosing the best marketing platform for your brand is integral to its success – and as traditional marketing methods grow tired, event marketing is becoming an increasingly popular channel. From allowing businesses to break down the brand-consumer divide to providing a profitable platform from which businesses can showcase their brand, events offer benefits which don’t come with other modes of marketing.

Business events gather professionals under one roof, meaning that both exhibitors and attendees alike can network with those in their industry – but as well as connecting like-minded teams and individuals, events often afford companies an opportunity to network across industries in a way that other forms of marketing don’t allow for.

SOURCE: trainingzone.co.uk

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CV-Library is one of the UK’s largest online job sites, with the UK’s biggest database of over 10.3m CVs. The company was founded in 2000 as a response to Lee’s identification of a market niche. As a young carpet fitter at the time struggling to find work, Lee saw a need for an easy-to-use job board benefiting both job hunters and recruiters. With a £9k loan and help from a web developer, the CV-Library website was built. Lee’s raw passion and hands-on marketing strategies lifted the business off the ground and it is this that continues to push his company to new heights.

The business is now one of the fastest growing websites in the country. The team is expanding rapidly, now employing over 140 staff. It has also launched sister website, Resume Library, in the US, where the company is set to expand and take the brand global over the coming years. Lee puts the reason for his success down to working incredibly hard, loving what he does and a strong desire to make the business the best it can be.

Lee has received over 50 awards and accolades to date and was last year recognised as Entrepreneur of the Year. In April 2015 CV-Library was also ranked as number 49 in the Sunday Times Profit Track 100.

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