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How Strong Cultures Win Talent (and Customers, Too)

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Most leaders tend to focus on the internal benefits of culture — the ability to retain talent and improve performance. But the external benefits, like attracting the right talent and customers, are super important for staying ahead of your competition.

Culture is a powerful differentiator

A recent study, Beyond the Brand: Why Business Decision Makers Buy into Strong Cultures, found that a majority of executives want to do business with companies that live by their values. They rely on intangible differentiators (such as culture or reputation) more than quantifiable differentiators as a way of judging potential business partners.

The same attributes are equally likely to make a company desirable to work for as to work with. So here’s what researchers suggest to create a successful culture.

SOURCE: relentless.taketheinterview.com