Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects.
Nearly 1 billion potential customers are using it, so why participate on any other social network? It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.
My quiet observation of businesses and brands tells to me that promotional activities seem to centre around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.