In today’s digital world, social media is everywhere. The technology has transformed almost every aspect of our lives — from communication and collaboration to marketing and sales tocustomer engagement and service.
Even professional networking and job search tactics have shifted to take into account sites like LinkedIn. But for businesses, just having a presence on social networking sites isn’t enough, says Jason Berkowitz, vice president of client services at Seven Step Recruiting Process Outsourcing (RPO).
To attract the top quality talent, businesses must engage candidates through venues like social media to sell them on the merits of the company and its mission, Berkowitz says. And one way to do that is by developing an effective social media hiring strategy.
“The goal should be to both make potential applicants aware that you have jobs available and to also show what it’s like to work for your company — showcasing the company’s personality and culture,” Berkowitz says, but that involves more than just posting an endless stream of want ads.
“You should focus first on creating a ‘human face’ for your brand to create real-time conversations with candidates and be authentic as possible. Show the true benefits of connecting with your company’s accounts and make it a personal experience for candidates,” Berkowitz says.