Attracting qualified candidates to job posts is becoming more of a challenge for UK employers. Last week, unemployment fell to its joint lowest level since 1975. According to the Office for National Statistics, employment now stands at a record high of 31.85m after 92,000 new jobs were created in the three months to January 2017. More people secured full-time positions too, suggesting that the quality of available jobs is also improving.
As competition for talent intensifies, we outline five key steps to improve candidate response to your job posts.
Avoid the Subway problem : Fast food chain Subway received significant criticism recently over its advert for Sandwich Artist apprentices which required young people to carry out exactly the same tasks as current employees for an hourly pay rate of £3.50. Although the rate reflects the current salary for apprentices, the brand was criticised for ‘stretching the definition of apprenticeship to breaking point’. The adverts have since been withdrawn but made national news headlines so the potential damage to Subway’s employer brand is unavoidable. Ensure your job posts are compliant and promote a positive brand image. HR technology with an integrated hiring manager portal will ensure final authority stays with the head of your hiring team to prevent a similar problem.