Seemingly ‘free’, powerful and almost ubiquitous — WordPress seems to be conquering the web world and is starting to make inroads in recruitment websites.
WordPress is a fantastic platform for all sorts of websites, and there are some great plug-ins for things like e-commerce, news-based sites, and there are even job board plug-ins.
But we’d advise caution on a number of fronts if you’re thinking it might be the right road to take for your new recruitment website.
Risk versus reward
It’s all well and good getting a site built ‘on the cheap’, but you may want, or expect, it to last a few years. With WordPress’s flexibility comes risk on a website where your candidates store their personal information. WordPress sites regularly get hacked if they are not being supported properly. Who’s going to tell your candidates the bad news about all their personal data going astray?
Every alluring plug-in you might choose to use on your WordPress site is written by a different developer. Do you know them? Have you chatted to them? Does your developer know them? Was your mission critical plug-in written by a hobbyist open source developer, who falls off the radar once they get a proper job?
No one wants to support other people’s code anymore, and because no particular organisation monitors WordPress plug-ins, this means there could be a crucial bug in the plug-in you use on your site.
If it is important to you, make sure your website is supported, monitored and patched, backed up by a contract.
Recruitment is different
Don’t get us wrong, we love WordPress for general websites and even built our own company site on the platform. It’s great for this kind of thing, and we have developed hundreds of WordPress sites over the years. We’ve also tried, and failed, to build really joined-up recruitment sites. We know of others in the market who do use WordPress, but it just doesn’t have the specific tools you need for recruitment. Clients often come to us months after having one built, wishing they hadn’t.
Let’s take a look at what an effective recruitment site needs:
- job search – not as easy as you think and the number of subtleties of exactly how this should work in different sectors
- a joined-up cycle of attraction, engagement and conversion with things like…
- email alerts – a top 3 source of traffic typically
- social sharing (WordPress is strong on social tools to be fair)
- candidate registration from social media
- CV uploads on mobile or applications via LinkedIn
- application handling
- integration with your recruitment systems
- posting to specialist job sites and social networks
…every one of these is either a struggle for WordPress or can only be done with a lot of custom development. And if you’re going to commission custom development, you may as well start with a supplier that specialises in recruitment. [You can see where we’re going with this!]
Some of our sites are a combination of both FXRecruiter and WordPress. This is seamless to the user, and they can each play to their strengths: WordPress for news, blog and other similar content, FXRecruiter for job marketing and candidate attraction.
In summary, we love WordPress here at Reverse Delta, we’re just not convinced it’s the answer to every question.