Every recruiter claims to be ‘one of the good guys’ – and why wouldn’t they? But regardless of their morals and intentions, every single one of them is battling against a system rigged in the favour of the ‘bad guys’.
I’m talking about targets. Targets are what gives us a bad name; they’re the root of all recruitment evil, reducing real people to a number, putting them in a cell on a spreadsheet. Such abject dehumanisation is the reason we wind up getting called stuff like ‘leeches’, ‘vermin’ and ‘people traffickers’.
There is another way, and I’m out to prove it.
There’s a lot of talk about 2016, where relationships come to the fore and people come first.
According to the UK Recruiting Trends 2016 report, ‘Quality of Hire’ is #1 KPI metric… but only 23% of companies can confidently measure it – c’mon, if it really was the main metric they were interested in, surely more than 1 in 4 companies would have a handle on measuring it!?!
I know my quality of hire metrics, 100%. Not through big data, not through algorithms, not through social analytics. Through caring enough to find out the old fashioned way.
Now you might probably say that ‘loads of recruiters care about their quality of hire’ or even ALL recruiters care about it. But do they have time to care, with exorbitant targets coming down from on high to ‘motivate’ them? They’re against the clock every day, just to keep their jobs.
It’s hard to build a relationship when you’re watching the clock the whole time. That’s why new roles are accepted over the phone, CVs sent over without meeting even the candidate, never mind actually taking the time to get to know them and what makes them tick.
That’s when you can start to be able to foretell quality of hire – you have to know the company, know the candidate. Then have enough technical knowhow and emotional intelligence to work out whether they’re a good fit to thrive together for a number of years.
And in a big recruitment firm, “Ain’t nobody got time for that!”
Not when they’re living in morbid fear of not hitting their targets.
At Key Talent, our targets are different. We don’t bother with the conventional KPIs. We value and measure relationships, knowing full well that long term, the more quality relationships we have, the better our prospects.
Why? Because good people move on and up, becoming hiring managers themselves – a fact that seems to escape most of the target-driven recruitment industry.