This Christmas, a record 170,000 teachers searched the Eteach job board’s online vacancies, according to the UK’s largest online education recruitment provider. More than 4,000 teachers searched the site on Christmas Day itself and incredibly, the website had nearly 400 visits in the two minutes around midnight on New Year’s Eve.
Christmas may be the time to put your feet up and relax with family, but for hundreds of thousands of teachers that included scrolling through teaching roles and researching potential schools. Individual job pages received 700,000 hits.
In true reflection of the shift to job hunting online, the traditional hangover of New Year’s morning is now a peak time to instigate the exciting changes and opportunities for the year ahead by taking advantage of online application processes.
The data comes at a time when teaching recruitment is expected to hit crisis point. Pupil numbers have increased by 1.4% (121,000) this year yet funding for many schools has been cut. The teacher shortage is very real which means that schools will have to drastically overhaul their methods to attract talent cost-effectively this year.
The government has missed its targets for teacher training for the fourth year running and 10% (45,000)[i] of educational professionals are expected to leave the industry all together in 2017.
Eteach CEO and founder Paul Howells comments: “Aside from this February half term, the Christmas holiday is the last chance the teachers have to spend time researching their next career move. According to our data, a great body of teaching talent is already actively investigating schools’ individual propositions, and schools need to be ready to capture the best talent now.
“It’s unsurprising given the amount of teachers looking to make a change to their workload and lifestyle. We predict that as wages fail to keep up with the cost of living in 2017, teachers will flood to the forward-looking schools that are bold enough to declare their policies on reasonable and sustainable work-life mix.
“Several schools and colleges are already stealing the march by promoting their employer brand with career sites. Employers leaving their recruitment to the May resignation deadline will have rather missed the boat: schools need to be prepared now with a clear online profile detailing the wellbeing attitudes of that workplace, and a recruitment marketing partnership which gives them social media presence.”
In education, 100,000 – 120,000 permanent teaching roles are recruited for annually across England[ii].
[ii] Department for Education National Pupil Projections July 2015, cited in The Squeeze: schools’ response to constraints in teacher recruitment, published by PriceWaterhouseCoopers, 2016, p.7.