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Recruiters, Marketing Matters. Here’s Why…

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We all start the new year with high hopes and the recruitment industry is no exception. But sometimes our aspirations never materialise and we’re forced to rethink our approach. As Q1 draws to a close, recruiters are busy reflecting on what’s worked and what hasn’t.

With this in mind, it’s worth adding in an under-asked question: ‘Are you allocating enough time, thought, and money to marketing?’

Recruiters are Marketers

Without realising it, recruiters use marketing techniques and strategies every day. From writing a job advert and creating a job profile, to developing a sourcing strategy for clients, recruiters are skilled advertisers. The challenge I see is funnelling that marketing expertise back towards a recruitment agency’s own brand. As recruiters, we’re so focussed on creating and selling for our clients that we frequently neglect our own businesses.

SOURCE: blog.firefishsoftware.com

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During Nathan’s early career, he gained considerable experience from across many industries including Sales, Teaching and Retail, however more recently Nathan has delved into the world Digital Marketing and Publishing. Drawing on his past experiences, Nathan brings all aspects of his knowledge into Recruitment Buzz, possessing great research and social media skills.

Born and bred in Wales, Nathan is as Welsh as they come – living in the heart of the Valleys, Nathan proudly takes place as our resident Welsh speaker. However, Nathan’s knowledge of global understanding exceeds the Welsh borders, having lived in London, parts of the US and Ecuador.

Nathan is a self-proclaimed geek, having gained a degree in Natural Science via the Open University in Wales. In addition to his passion for science, he has a love for technology, nature, art and of course football!

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