We all start the new year with high hopes and the recruitment industry is no exception. But sometimes our aspirations never materialise and we’re forced to rethink our approach. As Q1 draws to a close, recruiters are busy reflecting on what’s worked and what hasn’t.
With this in mind, it’s worth adding in an under-asked question: ‘Are you allocating enough time, thought, and money to marketing?’
Recruiters are Marketers
Without realising it, recruiters use marketing techniques and strategies every day. From writing a job advert and creating a job profile, to developing a sourcing strategy for clients, recruiters are skilled advertisers. The challenge I see is funnelling that marketing expertise back towards a recruitment agency’s own brand. As recruiters, we’re so focussed on creating and selling for our clients that we frequently neglect our own businesses.