By now, it’s basically a truism: “Recruiters need to be more like marketers.” The funnels are similar; the goals are similar; even the strategic functions of both departments are similar.
But there’s one huge problem: Recruiters aren’t marketers. They’re recruiters. As such, they haven’t been trained as marketers.
How can we expect recruiters to become marketers – and not just marketers, but great marketers – if, traditionally speaking, recruiting has not been like marketing?
For many, the answer lies in new tech tools that give recruiters access to the sorts of processes and procedures marketers have been using for years (email marketing campaigns, data analytics, targeted messaging, etc.).