The game has changed for recruiters; candidates are turning to social media more than ever to look for jobs. The industry is keeping pace with these changes and, unsurprisingly, 92% of companies are now using social media as a recruitment tool. eMarketer estimate there will be 1.73 billion social media users worldwide by the end of 2015 and recruiters are taking advantage of this. 79% of social media users follow companies for job opportunities, however, the nature of social media means it is not as simple as posting a job on social media and waiting. Here are our best tips for recruiters:
LinkedIn is the most obvious choice for recruiters and candidates alike and, although only 23% of all jobs posted on social media are to LinkedIn, 65% of candidates expect to find a job there. With two new users joining every second, here’s the best ways to connect:
• First and foremost you’re going to want to post a job; this will cost a small fee for 30 days of listing. Keep an eye on the price here as it varies geographically (both internationally and nationally)
• One of the most effective ways at maximising exposure is using LinkedIn Talent Advantage. This does however come with a hefty price tag that not all small businesses can afford.
• If you can’t afford this kind of cost there are still plenty of ways to take advantage of LinkedIn; build your connections, join groups, engage with relevant content, post jobs from your profile through ‘share an update’.
• Equally as important is to make sure you’re presenting yourself as an expert in your space.
Facebook is by far the largest social network with around 1.4 billion monthly active users, this is an increase of 13% from 2014 and the growth shows no sign of slowing down. However, this by no means equates to it being the best place for job hunting with only 25% of all jobs posted on social media being on Facebook. Furthermore only 17% of candidates said they reasonably expect to find a job on Facebook.
Don’t let these figures put you off though, Facebook still has the potential to reach a staggering number of candidates, try these tips to target more effectively:
• Use the Facebook Directory to search for groups, events or individuals before posting
• Post a job for free on Facebook Marketplace
• Post a Facebook Ad (has the advantage over the Marketplace free ad as it allows targeting of the audience through demographics you choose)
Logic would dictate that a microblogging site like Twitter wouldn’t’ really be leading the charge in recruitment and indeed, only 1% of candidates expect to find a job through twitter. However, of all the jobs posted on social media 51% are on Twitter. Here’s how to make the most of it:
• Increase your network reach by searching for potential candidates by location, industry or interests.
• Target your tweets by using hashtags. This makes them searchable and, when intelligently implemented, allow you to piggyback on trends to maximise exposure.
• Your tweets can create a personality for the company that may appeal to candidates. Tesco Mobile are very good at this and several tweets have gone viral due to the humour tactics they employ.
The important thing to remember about social media is that it is always evolving. Its fluid nature means that what works for one recruiter may not work for another, the best way to stay on top is to track trends as they emerge and capitalise on them. Using a three pronged approach, social media accounts can be invaluable in boosting a company’s communication power, it’s time to jump on board.