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Why LinkedIn Account Targeting Misses The Mark For Recruiting and Hiring


Back in the day, when I was first starting out in my career, I ended up taking a job as a “social media ninja” for Monster Worldwide, the parent company for That job title should have been my first warning sign.

But it was a cool gig at what at the time was actually a pretty cool company, and a legit one, too; it’s hard to believe now, but back then, they were actually a component stock of the Dow Jones Industrial Average and actually hiring for positions like, well, social media ninjas. Plus, it was the only other business left in Maynard, Massachusetts, after the startup I started at failed to start up. So it goes.

My second red flag, of course, should have been about a week into the job, when I met the other person Monster initially hired to ramp up their word of mouth marketing efforts.  His name was Matt Charney. Yeah, I know.