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10 Articles That Show Mobile Recruitment is Here to Stay

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Mobile recruitment plays a huge part in most businesses recruitment strategy with more and more jumping on board with the latest trend. The amount of potential candidates using mobiles to search and apply for jobs is increasing so it’s important to have a mobile strategy in place.

Below are 10 articles showing the importance of mobile recruitment, and why it is here to stay.

 

MeetingMobileRecruitmentChallenge600x400

1. Meeting the Mobile Recruitment Challenge

According to the Mobile Operators Association, the use of mobile phones by UK adults has soared over the past decade and a half. In 2000, just half of UK adults had a mobile phone – in 2013 that figure stands at 94%. Consumers are hugely connected to their devices, and recruiters need to be aware of massive changes in expectations when job seekers are hunting for jobs on the move.

By 2016, it’s forecasted that mobile search will generate 27.8 billion more queries than desktop search. Organisations must adapt to this changing user behavior, and seriously consider how it impacts the way candidates are searching for new career opportunities.

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153967692-300x1992. LinkedIn and the Shift Toward Mobile Recruitment

Recently, LinkedIn released a fascinating statistic highlighting the fact that mobile usage of the professional networking site was now approaching a majority – with 41 percent of unique users visiting the site now doing so via mobile device.

What is really interesting about this particular figure, is the speed at which it has increased, having been at 38 percent in October 2013 and looking back even further to 2011 the same figure was at just 8 percent. Of course 2011, is a long time ago – not least in social media and mobile technology terms, but the increase of a statistic like this, coupled with a steady figure of total visitors to LinkedIn suggests that mobile-professional networking is not to be underestimated.

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images33. 3 Trends from Mobile World Congress that Recruiters Need to Keep an Eye on

With the Mobile World Congress having taken place in Barcelona, Spain, it looks like there’s a lot of exciting technology on the horizon – as well as some interesting issues that will start rearing their heads over the next 12 months. But what did it all mean to us as recruiters, especially those of us who work in the Telecommunications market?

Here are three important things I think we need to take notice of:

1.       Mark Zuckerberg’s plans for connecting the world with free internet

The idea of a free internet seems like one of those concepts that’s nice on paper but won’t stand up in practise. However, this year the Facebook CEO and founder announced his plans to introduce basic internet connection to everyone around the globe; especially those in developing countries.

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24-1-e13946400734404. Increasing use of Mobile Devices & apps for Job Searching

Last week LinkedIn released a fascinating statistic, highlighting the fact that mobile usage of the professional networking site was now approaching a majority – with 41 per cent of unique users visiting the site via a mobile device.

What is really interesting about this particular figure is the speed at which it has increased, having been at 38 per cent in October 2013.

Looking back even further the figure was at just 8 per cent in 2011.

Of course 2011 is a long time ago – not least in social media and mobile technology terms. The increase of a stat like this, however, coupled with a steady figure of total visitors to LinkedIn suggests that mobile-professional networking is not to be underestimated.

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Print-300ppi_MG_7550-Edit-Edit-2-e13947968976005. Social and Mobile: The Tech Savvy Scottish Jobseeker

Job seekers’ habits are changing. According to the Scotland Job Seeker Report, published by Eden Scott, 50% of Scottish job seekers are now taking to social media networks and mobile devices to search for new job opportunities and interact with prospective employers.

– 50% of job seekers use a mobile device to browse jobs online
– 54% of job seekers use social networks to discover opportunities

A comprehensive survey of over 1,500 job seekers was carried out, and the results provide a fascinating insight into the attitudes and behaviours of the modern “social” and “mobile” job seekers in Scotland today.

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mobilephone-frustration-300x1996. Why Aren’t You Making It Easy For Me To Apply For Your Jobs?

As a shopper have you ever seen an advert for a great deal on a product the day after it finished? How annoying is that! Or have you ever seen an advert for a great deal on a product but you can’t make a purchase because you can’t access the website? How annoying is that as well!

But wait a minute, aren’t job seekers also shoppers, as in shopping around for a new job? And if you are a recruiter then I guess that makes you a retailer (of jobs and career opportunities)

So in your role as a retailer how easy are you making it for shoppers to do business with you by way of searching and applying for jobs?  If they are searching for jobs at home (or dare I say at work) on a desktop or laptop then they are probably okay. However, shoppers like to get out and about and they spend a lot of time on their mobile, especially when commuting every day.

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WL_Apr_How-to-use-mobile-to-attract-the-right-candidates7. How to Use Mobile to Attract the Right Candidates

Smartphones and tablets are now so common that mobile internet usage has increased by a staggering 510 per cent since 2008. What’s more, 42 per cent of Australians regularly access the internet on a mobile phone, and this number will continue to rise.

The smartphone is the go-to device to find answers and get things done while we’re out and about. Want to hunt for a new career on the bus ride home from the office? Keen to network with others in the same industry while on your lunch hour? Can’t wait until you get home to check the outcomes of your recent applications? Get out the smartphone.

Yet many businesses and recruiters remain ill-equipped to cope with this rise in mobile-enabled jobseekers.

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images-138. A Changing Industry: Discover the New Layer of Mobile Recruitment

Traditionally, job seekers carried out their searches in newspapers and shop windows. Then, with the advent of the job board, came a shift in behaviour, with candidates applying for jobs online – sat at their desks and manually scrolling through listings.

As technology has developed however, mobile devices have completely reinvented the browse and apply process. Recruiters now find themselves sifting through floods of applications from passive job seekers using their smartphones and tablets to casually find themselves a more rewarding role. Say hello to mobile recruiting – the dynamic and fast paced industry that is growing almost as fast as technology itself.

84% of job seekers agree that companies should have mobile-friendly sites but despite this, many Fortune 100 companies are falling behind.

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mobile_app_dev9. Create mobile apps that are actually part of your business

For several years, most IT organizations have been focused on treating mobile devices as risks to contain or manage. But some have focused on mobile as an opportunity to provide or extend business value. Because the IT focus has been on security, hundreds of mobile security vendors are out there. But there’s much less available in terms of capabilities to enable the use of mobile for constructive purposes.

As a result, mobile apps ironically remain underdeveloped in the enterprise. There are plenty of tools to create mobile apps, of course, but these tools are designed for self-contained apps or apps that tap into cloud-delivered services — resulting in apps that barely tap into enterprises’ core data and systems.

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Capturefgnt10. What is your Mobile Recruitment Strategy? [Infographic]

More than ever job seekers are using mobile devices to browse for career opportunities over the internet. A LinkedIn survey revealed that 72% view company pages for career opportunities while 64% browse for them on company social media pages. More than half of the survey sample indicate they check company career pages for job opportunities from time to time.

However, only a few businesses have their career pages optimized for the mobile. Fewer still have invested enough to make their application process painless on a mobile.

Is your company career page optimized for mobile devices?

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