Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars, magazines and even in-person customer events.
We are all publishers now.
Yet, according to Content Marketing Institute and MarketingProfs research, just one in three companies say that their content marketing is effectively driving business. Most organizations are so used to traditional marketing tactics that telling stories to create and sustain business opportunities is like using a muscle that has atrophied.
Content – The Asset
Think about the dynamics of content creation for your business