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3 Tips for Using Social Media Marketing for Recruitment Purposes


When it comes to hiring new employees, most business owners or hiring managers know how difficult it can be to know whether you’re getting someone who will fit your company well and bring something new to the table or if you’re just getting a lemon. However, by using social media marketing as a recruitment tool for future employees, you can potentially avoid many of the mishaps that come along with hiring someone you don’t know. To show you how to best use social media marketing to your advantage in the recruitment process, here are three tips to use next time you have an open position you need to be filled.

Don’t Expect to Find Someone Immediately

If you plan to use social media as a way to recruit the best and brightest employees for your company, Tiffany Black, a contributor to, warns business owners that this is more of a long-term employment plan rather than a way to find an employee quickly.

Using social media to find awesome workers takes time and effort. You truly have to network and communicate with people over a period before you can be sure that they’re the right fit for you and you’re the right fit for them. So if you know you’ll be having openings in the future, it’s a good idea to being your subtle networking process now. But if you’re needing a job position filled by next week, you might not have as much success with social media marketing your opening as you would like.



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Chris is a digital marketing and publishing whizz by trade, having worked alongside the Automotive, Information Security and Software Asset Management sectors.

Specialising in data analysis and social media, he combines an analytical approach with a creative flair to achieve the best results. With a keen interest in Technology and Politics, Chris is constantly on the look-out for the latest stories around change and innovation.

As a lover of all things innovative, he has developed a keen eye for spotting the latest trends and hot topics. He sources and reads the latest news and thought-leadership articles from the world of recruitment before sharing them with the social media population.

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