New apps, social media, nudges … we’re always trying to catch the latest trends to stay ahead of the curve and impress our clients, vendors, prospects, and more. But as I look at trends in recruiting over the last year or so, I am reminded of that saying that is so popular in both public relations and song lyrics: “everything old is new again.”
Indeed, there are three trends to be on the look-out for in both recruiting and sales: Personalization, Actionable Insights, and Relevance (PAR for short). All three are proof that, really, everything old is new again.
It might seem odd to lump recruiting and sales together under the same heading; after all, one is about closing deals, and the other is about finding and placing talent. But these fields are converging on a set of tools and approaches that make both more personal, more actionable, and more personally relevant. It’s informative to look through the lenses of both sales and recruiting to see which way the winds are blowing.