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35% of UK Employees Wouldn’t be Friends with their Managers on Facebook

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A new study into the blurring lines of personal and professional social media use has found that 35% of employees in the UK wouldn’t accept their managers as ‘friends’ on Facebook.

The research also found that 39% of employees have read and follow their company’s social media policy – but a further 18% didn’t even know if their company had a social media policy, potentially opening that company up to risk.

Encouragingly, 25% said they would think carefully before posting content or pictures on social media about how it could affect theirs or someone else’s professional reputation.

The study – which breaks down by sector – found that Marketing & Advertising employees, unsurprisingly, are the most social media savvy, with 36% checking their social media accounts before applying a job to make sure they’re portraying a professional image and 23% happy to promote their company through their personal social media accounts.

Property companies are most open to reputational risk from their employees posting something on social media as 31% said their company didn’t have a social media policy.

Employees working in the Travel, Transport & Leisure sector are most averse to allowing their personal and professional online lives to cross over – with 45% saying they wouldn’t accept managers on Facebook, 16% admitting they’ve read their company’s social media policy but don’t follow it, and only 6% saying they’d be happy to promote their company through their personal social media accounts.

The research follows a number of high-profile cases where employees have posted offensive, defamatory or ill-judged content from their personal social media account – thrusting their employer into the spotlight in the process.

Cases like these emphasise the importance of a company social media policy which reduces the risk posed to a company’s reputation by their employees.

This guide Protecting Your Company From Employee Risk outlines the practical steps companies can take to improve internal security and communications to avoid a potentially devastating reputation risk from employees.

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During Nathan’s early career, he gained considerable experience from across many industries including Sales, Teaching and Retail, however more recently Nathan has delved into the world Digital Marketing and Publishing. Drawing on his past experiences, Nathan brings all aspects of his knowledge into Recruitment Buzz, possessing great research and social media skills.

Born and bred in Wales, Nathan is as Welsh as they come – living in the heart of the Valleys, Nathan proudly takes place as our resident Welsh speaker. However, Nathan’s knowledge of global understanding exceeds the Welsh borders, having lived in London, parts of the US and Ecuador.

Nathan is a self-proclaimed geek, having gained a degree in Natural Science via the Open University in Wales. In addition to his passion for science, he has a love for technology, nature, art and of course football!

 

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