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4 Definitive Ways to Grow Your Startup


Congratulations! If you’re reading this, you’ve probably achieved product/market fit. The new step, of course, is . . . growth. And on this subject, Paul Graham, founder of Y Combinator says, “A startup is a company designed to grow fast.

The good news,,” Graham continues, “is that if you get growth, everything else tends to fall into place. Which means you can use growth like a compass to make almost every decision you face.”

Building a startup to product/market fit entails just one of the decisions you’ll make. You’ll focus on getting early traction and figuring out the channel(s) offering you the biggest bang for your marketing efforts.



Never switches off. Dubbed as Mr Innovation by colleagues and industry, in 1987 David Thornhill first started out in the recruitment industry as a payroll clerk for a local firm in Gloucestershire, Staff UK. David went onto write the first ever software model of its kind for the temp recruitment market, integrating payroll, invoicing, sales ledger, funding and comprehensive management reporting; in essence creating a completely new funding supplier sector.

Prior to the Cash Simply venture he also worked as a board director for another recruitment company, where David used his extensive operational, accountancy and IT skills, to streamline processes and grow the business through increased cash flow and cost savings.

In April 2004, David aka “Mr Innovation” and Tom Atkinson joined forces to launch and begin trading under the brand name Cash Simply, which marked the start of a company based on a similar model to those they had previously developed to great success. They have progressed from a standing start to an annual turnover of more than £45 million, and have built an operational base that could double or treble that volume.

When he’s not dreaming up his next business venture, David enjoys running, attending music festivals and doing the occasional charity skydive. His next challenge is to complete a marathon.


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