Congratulations! If you’re reading this, you’ve probably achieved product/market fit. The new step, of course, is . . . growth. And on this subject, Paul Graham, founder of Y Combinator says, “A startup is a company designed to grow fast.
The good news,,” Graham continues, “is that if you get growth, everything else tends to fall into place. Which means you can use growth like a compass to make almost every decision you face.”
Building a startup to product/market fit entails just one of the decisions you’ll make. You’ll focus on getting early traction and figuring out the channel(s) offering you the biggest bang for your marketing efforts.