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5 Amazing Ways Startups Can Attract and Retain Top Talent


These days, heading up a startup is akin to wearing a badge of honor. If you’re one of the courageous legions of people who have taken steps towards creating jobs and transforming lives, kudos to you.

You’ve taken a giant leap towards self-actualization and are making a positive impact on the nation’s GDP. According to the Small Business Administration, small businesses continue to be incubators for employment growth and account for about 46% of non-farm GDP in the U.S. Again, if you haven’t already done so give yourself a pat on the back.
Only, you’re not done.

You still need to surround yourself by an amazing team that will help you build your dream and allow your company to thrive. True, technology has made it easier for entrepreneurs to launch businesses by breaking down many of the barriers to entry. However, attracting and retaining top talent on a startup’s budget … not so much.

What separates the wannabes from the rock stars is a company’s ability to build excitement around their brand and the enormous problem they are trying to solve. Let’s face it: When it comes to talent acquisition it’s a war for the best people. Does this mean the winner will be the company with the deepest pockets?