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5 Elements to a Killer Job Ad


Despite the rapidly changing climate of online job searches, the job ad remains a valuable resource to recruiters. With steeper competition in the digital world, your ad must stand out and be noticed. Recruiters should have fun with this exercise of creating an announcement for opportunity, while telling a story about the company culture.

There are multiple elements to a killer job ad, and each component serves an important function. Here is a look at the pieces to the whole puzzle (and at the bottom of this post I’ve got an example of a good and a bad one):


This is like a handshake. Make a strong impression because they will make a decision about your ad before they even open it. What information do you want to convey, and how do you want to convey it?

Avoid jargon words. They are ugly, off-putting, and unfortunately ubiquitous. Candidates are turned off by ambiguity. People respond best to what they can understand and relate to. Make the job title clear, honest, and simple. Ultimately, you want to tell the applicants exactly what the job is.



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Chris is a digital marketing and publishing whizz by trade, having worked alongside the Automotive, Information Security and Software Asset Management sectors.

Specialising in data analysis and social media, he combines an analytical approach with a creative flair to achieve the best results. With a keen interest in Technology and Politics, Chris is constantly on the look-out for the latest stories around change and innovation.

As a lover of all things innovative, he has developed a keen eye for spotting the latest trends and hot topics. He sources and reads the latest news and thought-leadership articles from the world of recruitment before sharing them with the social media population.

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