It wasn’t long ago that social media and social recruiting were buzz-worthy ideas for recruiting. But now it’s part of everyday fare for a majority of recruiters, so you’ve got to get it right. There were no set rules when recruiters first tiptoed into the social recruiting arena to test it out. Now there are, and most of them are set by the candidates.
Working social media all wrong can do more harm than good. It pays not to offend, so they say. Here’s how to avoid that and make a better impression.
#1: Remember to Communicate
After you’ve contacted a candidate, what’s your follow-up policy? If you don’t have one, that’s a bad sign. Poor communication can turn off active and passive job seekers. It can also make you look like a spammer.
Alison Green at Ask a Manager says keeping people in the dark doesn’t often turn out well. “You’ll have a lot of frustrated candidates out there,” she says. Whether the candidate is a good fit or not, offer communication after you’ve made contact. And if the person is an applicant, it’s doubly important to make the effort.