What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this:
Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO.
The research agency surveyed almost 600 business and marketing professionals around the world late last month, and asked the group to rate their own companies’ SEO success. The survey compares answers from the 15 percent that said they’re “very successful” with SEO and the 18 percent that said they’re “not successful.” Admittedly, that’s a small sample size, but the data are still interesting and seem, to me, that they’d hold true across a larger survey, too.