Many people think of LinkedIn as a resume of sorts. While that’s certainly true, it is also so much more. Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.
First, let’s take a look at why you need a LinkedIn profile as a small business owner. You’re not looking for a job, so how can you use LinkedIn?
Unlike other social sites, LinkedIn is not generally a place to push out “fun” messages about your product. Rather, LinkedIn is predominantly a networking site to connect with individuals in your industry as well as find, share and engage with more in depth content.