Rejected job offers or a lack of qualified candidates applying to your job adverts could be down to one thing. Your employer brand.
A study on Harvard Business Review earlier this year found that a bad reputation costs a company at least 10% more per hire. The controversy surrounding working practices at Sports Direct illustrates the negative impact a poor reputation can have on an organisation.
Transform your employer brand with our eight tips:-
Promote your company values : New research released last week by LinkedIn found that over half (52%) of UK professionals will turn down a job offer if the company’s values don’t align with their own, or are unclear during the hiring process. Over one third of employers (36%) don’t mention values on their company website. Send the right message to the people you want to reach. Promote a consistent message on your job posts and ensure a seamless interface with your careers site for the candidates who click to apply.