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81pc of recruiters review online profiles of candidates – survey


Reference-checking in the tech-savvy age goes beyond a few phone calls to listed numbers on a CV and includes a sweep of candidates’ online presence, a survey conducted by sales and marketing recruitment consultancy Sales Placement suggests.

The survey questioned 70 employers of sales and marketing professionals in a variety of industries, including the FMCG sector, professional services, manufacturing, healthcare and pharmaceuticals, financial services and agri-food.

Of those surveyed, 81pc said they would check up on a candidate’s social media presence as part of the recruitment process. For 68pc, this would involve a Google search of the candidate, while 72pc would check out their LinkedIn profile, 35pc would look them up on Facebook and 26pc would have a look at their Twitter profile.