By now everyone knows that the future of recruiting will require the effective use of both the mobile phone and social media. However, you may not be aware that new features on social media giants Twitter and more recently on Instagram now provide the opportunity to effectively sell recruits with short micro-videos that are sent to their mobile phones.
Videos are superior to words because they can more effectively reveal the passion and excitement that occurs at a firm. If a picture is worth 1,000 words, imagine how powerful a moving picture can be. Although videos in recruiting are certainly not new, they have suffered from three significant weaknesses.
First, they have often been expensive and time-consuming to create if they were shot by professionals. Second, the content has not always been particularly authentic. Third, their length caused many who received them to postpone viewing them.