Social recruiting is slowly but surely becoming one of the key methods of recruiting in this modern, tweet filled world. To see how far it has come in a year and to get into a little bit of nostalgia as the year comes to a end, we’ve compiled a list of some of the big stories throughout the year from the world of social recruitment.
Why Facebook Graph Search is No Threat to LinkedIn…For Now
As with all new and bright shiny objects, people are quick and eager to make blind and wild predictions, and Facebook’s Graph Search is an excellent example.
Facebook announced Graph Search on January 15th, and there are already 100′s of articles published on the possibilities, including how Graph Search will challenge Google in advertising, Match.com & eHarmony in online dating, Yelp and others in services, travel and entertainment, and yes, even LinkedIn and Monster in recruiting.
When Mark Zuckerberg himself says “One of my favorite [Graph Search] queries is recruiting. Let’s say we’re trying to find engineers at Google who are friends of engineers at Facebook,” it’s hard to not get excited about the possibilities of tapping into the data Facebook has on over 1,000,000,000 users globally, and over 167,000,000 users in the U.S. alone.
Social Media Engagement Levels Thriving – While Mobile Staggers
One of the best ways for companies to show off their culture to future employees is by having a social media presence. Sharing information about corporate culture via social media means potential hires will be better prepared to decide to seek employment within the company.
According to Seven Step Recruiting, there are several techniques which ensure companies can facilitate “hires that last,” including:
– Creating a close relationship between the hiring manager and the recruiter to fully determine job requirements, the experience necessary, and understand and portray what a day-in-the-life will look like for the candidate
Is Facebook the Future of Recruiting?
According to a 2012 Future Trends Survey by the National Association of Colleges and Employers, 90.7% of respondents use Facebook in their job search. Half of employers in the U.S. use Facebook during the hiring process, with 54% planning on using it more in the future.
But for what types of jobs?
Recruiters generally focus on Facebook when look to fill entry-level and/or hourly positions. Look at a sample of the companies that claim that Facebook is a powerful recruiting tool. Ben & Jerry’s…. McDonalds….Starbucks…Hard Rock Café…all are overwhelmingly looking to fill entry-level and hourly positions. Facebook can be highly effective when recruiting these workers, but it is not the “go-to” platform to leverage for salaried, managerial or professional openings.
200 Million Users? LinkedIn Is Just Getting Started
LinkedIn–professional network, or growing media company?
Launched in May 2003, LinkedIn’s popularity has skyrocketed over the last decade. In January, it hit a staggering 200 million users–massive growth when we consider it held just 22 million five years ago, and one million just a year after launch.
LinkedIn shows no signs of slowing down. But in today’s competitive landscape, companies that want to succeed have to continually rebrand if they want to stay afloat–and LinkedIn is doing just that.
Social Media vs. Job Boards
These are confusing times. If you believe the media hype, learning to recruit on social media is a no-brainer and something HR departments must embrace. Job boards are dated and in decline. LinkedIn is mauling recruitment agencies up and down the land. Err, no. Not even close.
The trouble is that just about everyone commenting on these developments has a very strong reason to champion one cause or another. Objectivity is in short supply.
The media and all those consultants standing to gain from ignorance about social recruiting have everything to gain by talking up the “watershed moment” confronting us. Those in the recruitment agency business are clearly not going to hasten their own demise by acknowledging that fundamental changes are afoot. Job boards, meanwhile, sound like they have their head in the sand when they claim that social media represents as much of an opportunity as it does a threat.
How The Recruitment Sector Can Make The Most Out Of Google Plus
Google+ is having a huge impact on the way recruiters are able to source and engage new talent online.
In its approach to profiling, Google+ places a strong focus on profile development, including the capacity for job titles and companies. This approach makes Google+ a natural resource for recruiters and while it may not quite have hit the mainstream just yet, smart recruitment professionals should already be developing their connection networks.
We’ve outlined our top tips and tactics to help you get the most out of Google+ for sourcing and recruiting new talent.
Top 20 Recruitment Leaders to Follow on Twitter
Let’s be honest, there are A LOT of people on Twitter and for anyone just joining the site trying to find, let alone connect with the right people can be a challenge at the best of times.
So we at Recruitment Buzz have compiled a list of the top 20 recruitment influencers you should be following on Twitter, if you’re new to the industry and looking to find the recruitment superstars or just want to see how many of these you are already following, take a look below;
You know what your following list needs? More hats. Luckily the founder of #Tru can help out with that, so you should follow Bill Boorman right away. As a side benefit, you’ll also get all his insights into social recruiting and social referral programs.
30 Employers Using Twitter To Recruit
I was asked last week by someone registered with McGinnis Loy, our specialist HR & Finance recruitment business if there was somewhere they could find a directory of UK employers using Twitter, as they wanted to set up a new account to follow and track employers they were interested in working for.
I have not been able to find a directory as such, but there are various blogs out on the web which do list a number of employers with Job-related Twitter accounts that could be of interest to anyone currently job hunting. Another great resource to sign up to is TwitJobSearch which is a custom made job search engine for Twitter. It allows you to type in the specific role/job and location you are interested in, and it will give you the results of the most recent tweets relevant to those jobs in the geographical area you select.
The state of Social Recruitment in 2013
Normally, large scale round-ups on the state of matters are delivered by presidents and prime ministers before being broadcast to the millions.
Sadly, we couldn’t afford the costs associated with a national event dedicated to the state of Social Recruiting; so you’ll have to settle for this lovely infographic from Jobvite instead. It’s a good one!
Candidates wary of using social media to apply for jobs
Online social media such as LinkedIn and Twitter might be growing in importance for jobseekers, employers and recruiters, but it has made virtually no impact when it comes to applying for a job.
The chances of social media job applications replacing traditional CVs look some way off.
One organisation seeing little change is Hyphen, which specialises in recruitment process outsourcing. It recently published research showing that although social media is popular with those looking for jobs and building networks, it is not an option when it comes to applying.
Candidates still prefer traditional methods because few have any faith in social media as a legitimate application tool.
Recruiters: Can We Trust LinkedIn?
I love LinkedIn. But I do not trust LinkedIn. For recruiters, it’s obviously a key tool, and clearly a brilliant invention that is part of a seismic shift in the way recruitment works. I wish I had invented it.
But I believe, that for agency recruiters, LinkedIn is not your friend.
Don’t get me wrong, we need to use LinkedIn, and become better at scouring its database for the nuggets that reside therein. We also need to use it for developing client prospect lists, and be sophisticated in building our personal credibility, profile and brand, via status updates and group discussions. That much is a crystal clear, to even dumb old me.
But I do start to get uneasy when LinkedIn is accused of illegally accessing users’ personal email accounts without permission, and subsequently ‘harvesting’ email addresses, which it then uses to send multiple emails that appear to be endorsed by the LinkedIn member.
Is LinkedIn Killing the Recruitment Industry?
They say that curiosity killed the cat, a reference to the dangers of unnecessary experimentation. Herein lies perhaps the answer to the question of whether LinkedIn is in the process of pushing the executive search and recruitment industry over the cliff. Many clients and candidates ask me how LinkedIn has affected our executive search business in the past few years.
LinkedIn reported that in January it passed the level of 200 million members in more than 200 countries and territories. From LinkedIn’s demographics and statistics for last year, I notice that Thailand has 300,000 registered members of the online service.
According to Thailand’s own National Statistical Office, as of last December, we had a labour force of 40 million people, of whom 6 million come with a higher education. A higher level of education is defined as holding a diploma or a bachelor’s or master’s degree. In other words, Thailand’s 300,000 registered LinkedIn members represent only 5 per cent of the higher-trained people here.