Aer Lingus celebrated its highest ever ranking of fifth place in the annual Ireland RepTrak® 2019 study of 100 leading organisations in Ireland.
This represents a jump of 11 places in the last year for Aer Lingus and follows a brand refresh unveiled by the airline in January of this year.
Based on the perceptions of over 7,000 members of the public who completed the survey in January and February 2019, the RepTrak survey measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar, and most important organisations in Ireland, along with 25 other reputation indicators.
Sean Doyle, Aer Lingus CEO, said:
“As Ireland’s only four-star airline, we are proud to have a frontline role in welcoming the world to Ireland, bringing Ireland to the rest of the world, and in expanding our Dublin Airport base into a major European transatlantic gateway.
“We want all of our guests to have a great experience onboard. Aer Lingus has always been deeply committed to delivering a high-quality service, and we know that our staff go above and beyond to ensure that our guests feel welcomed and valued as soon as they step on board our aircraft. We are delighted to see this commitment to service reflected back in this year’s RepTrak survey.”
“We are a modern, progressive airline and our ambition is to be the leading value carrier across the North Atlantic. Our recent brand refresh, which comes 20 years after our last brand update, is part of our ambitious growth plan.
“It reflects our position as a modern international airline that connects people from Montreal to Marseilles; Berlin to Boston; Cork to Croatia. In advance of its introduction, we conducted extensive guest research across Ireland, Europe & North America to inform every key stage of the process of changing our livery. This research confirmed the importance of the shamrock and in response we made the shamrock ‘hearts’ more pronounced to reflect our hospitality and service.
“We believe our new look not only consolidates our position as a modern, contemporary Irish airline on the international stage, but also allows guests who have always loved our brand to maintain a positive affiliation. All of which we believe will serve to enhance our reputation both nationally and internationally. We will remain firmly committed to delivering high quality service to our guests.”