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How to Fight the War for Talent


Recruitment is a competitive business. No matter the sector, location or how niche your area of specialty there will be others doing the same as you. They will be bigger than your new start up agency, they are already established and recognised within the sector, and they hold a commanding share of the market that they have no intention of relinquishing.

So how can you create a level playing field and gain a competitive advantage as a start up recruitment business? It all comes down to what you offer and how you are different and better than what is already out there. But to get that message ‘out there’, you need to do a little work on your new image.

Here are some of the most effective and proven ways that recruitment start-ups can raise their profile quickly as an agency of choice.




Never switches off. Dubbed as Mr Innovation by colleagues and industry, in 1987 David Thornhill first started out in the recruitment industry as a payroll clerk for a local firm in Gloucestershire, Staff UK. David went onto write the first ever software model of its kind for the temp recruitment market, integrating payroll, invoicing, sales ledger, funding and comprehensive management reporting; in essence creating a completely new funding supplier sector.

Prior to the Cash Simply venture he also worked as a board director for another recruitment company, where David used his extensive operational, accountancy and IT skills, to streamline processes and grow the business through increased cash flow and cost savings.

In April 2004, David aka “Mr Innovation” and Tom Atkinson joined forces to launch and begin trading under the brand name Cash Simply, which marked the start of a company based on a similar model to those they had previously developed to great success. They have progressed from a standing start to an annual turnover of more than £45 million, and have built an operational base that could double or treble that volume.

When he’s not dreaming up his next business venture, David enjoys running, attending music festivals and doing the occasional charity skydive. His next challenge is to complete a marathon.


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