Here at Non Stop Signs, so much of what we do revolves around helping our clients promote their brands. Unfortunately, branding is a complex topic that many business owners struggle to fully grasp. That’s why we put together this list of tips for developing successful branding strategies. Inside you’ll find 55 tips on every aspect of branding from development to promotion and even rebranding. It’s our sincere hope that this article will make the muddy waters of branding a bit clearer for everyone who reads it. Now, let’s dive in.
Branding is one of those terms that will elicit a different definition from nearly each person you ask.
But, for the purpose of this article, we’re going to use Ross Kimbarovsky’s definition. He says:
“A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility. Your brand lives in everyday interactions with your customers, the images you share, the messages you post on your website, the content of your marketing materials, and in your posts on social networks.”