Defining your company values and culture is the first step in building a great candidate experience, because it’s that essence which will make the experience uniquely yours.
By embodying your values and culture during the candidate experience, you’ll naturally attract the right people. You also give people who don’t feel an affinity with your culture the opportunity to self-select out.
However important, defining who you are isn’t quick or straightforward. Nor does it mean guessing a few words that you think describe your company and plastering them on a wall. As leading Internet television network Netflix points out in their famous Culture deck, just about any company, even corrupt ones, can pay lip service to values. It’s how employees internalize your values and live them every day that really matters.