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Business Development Culture – The Secret Recipe


Are you making time for business development?

How good are you and your team at winning new business and retaining existing clients? Proactive business development is critical to the success of any recruitment business, but many of us struggle to make time for it.

Feed and Famine

Many recruiters follow a feed and famine cycle. They put all their effort into business development until they get a vacancy. Then they put all their focus into trying to fill the vacancy. Once they fill, or fail to fill, the vacancy, it’s back to business development until they get the next vacancy. This approach makes it hard to predict performance. It also creates a lot of stress for everyone involved. Proactive business development activity can prevent this, but it’s hard work. It can be emotionally draining. Many consultants avoid would rather search a CV database, or use LinkedIn, than pick up the phone to someone they don’t know.



Alex is a recruitment trainer that blends over 17 years in specialist recruitment with over 24 years of coaching people in developing their skills in order to improve performance. He stands out amongst the other trainers in his field due to his ability to take difficult ideas or concepts and translate them into easily applicable tools and techniques.

His experience of training thousands of consultants and managers has helped him build the Elevated Sales Process. This is a “principled” approach to growing a sustainable recruitment business. The Elevated Sales Process is built on a belief that in order to succeed in todays market you need to be a specialist in your market, be able to build relationships of influence, deliver high value service & master time management.

He is the founder at Elevated Recruiting, a recruitment training firm that blends the best of on-line learning and face-to-face learning to deliver training programs that work.

Elevated recruiting courses are different because:
– They use a learning approach that is proven to work with adults
– They utilise cutting edge learning technology to produce engaging on-line & virtual learning experiences
– They blend on-line recruitment training with face-to-face or web workshops
– They increase performance by supporting line managers in following up on training more effectively.


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