The latest thinking, news and events from the world of Recruitment

How You Can Use PPC to Source Candidates


For many, attracting suitable and high calibre candidates is one of the most challenging aspects of recruitment.

And here’s where PPC recruitment advertising comes in. An underused but potentially very valuable recruitment advertising tool, PPC advertising could help you to attract your next top talent…

Have you thought of using pay-per-click (PPC) advertising?

Splashed across the top and bottom of results pages on search engines like Google, PPC ads are eye-catching and immediate. So, what if some of those ads were promoting your job vacancies?

  1. Take advantage of relevant events

You can use PPC recruitment advertising seasonally, or just for a one-off campaign. As an example, you could be recruiting software developers – arguably one of the most competitive fields for talent.

Let’s say there’s also a major industry conference soon to be taking place; we’ll call it ‘The UX Design & Development Event’. Ahead of the event, there’s likely to be a steep rise in the number of searches for these keywords – many of them undertaken by the very developers you want to source for your organisation.



Established in 1997, Hireserve ATS is an Applicant Tracking System trusted by in-house recruitment teams across the world to manage their recruitment processes online. Behind Hireserve ATS lies a powerful combination: Twenty years of HR, recruitment and technical experience, coupled with a team of forward-thinking and inventive developers who are always seeking new ways of innovating recruitment technology and processes.

With Hireserve ATS, you get more than just applicant tracking technology. The system is packed with tools to help you reduce your administration and better manager your workflows. You’ll get a
mobile-optimised careers site to bolster your employer branding and enhance candidate attraction. You’ll be able to build your own reports, to answer the questions you really need to.

Using Hireserve ATS means you’ll have access to thousands of configuration options, so you can tailor the system to meet your processes spot on.

And, most importantly to us, you’ll get a team of people who are passionate about helping you get as much as possible out of your recruitment technology.

Hireserve: Recruitment software with a human touch.


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