We must accept that today’s job search and recruiting process happens exclusively online, for every position, for every candidate, for every sector (save the oddest of outliers). Paper applications are pretty much dead. Period.
In fact, in the few searches where a pipeline candidate or referral is already identified prior to opening the requisition for the requisite time period to the public (suckers), those hand-picked candidates still have to go through the online application process at some point.
Following this same logic, if candidates are rightly seen primarily as online consumers, then this mostly digital interaction, through landing pages, microsites or systems, inherently means that there’s no discernible difference between candidates and online consumers, as both are ultimately being driven towards a purchasing decision, albeit with differentiated calls to action.