It’s the country’s fastest growing industry and the government is pinning economic hopes on it; it’s diverse and stretches across sectors, from private to public and from old to new – so why is recruitment struggling to keep up with the digital revolution?
Figures released last month by The Association of Professional Staffing Companies (APSCo) showed permanent work placements in marketing have dropped by 21 per cent year-on-year despite an increase in job openings of two per cent. Businesses said they were forced to turn to temporary workers to fill the gap and described a “mismanagement of expectations” within companies developing digital marketing skills.
The data was one of a number of studies pointing towards the same problem and the UK’s workers are as aware of the widening skills gap as their employers. According to research carried out by OnePoll in June, almost half of the people surveyed said they wanted to add new digital skills and knowledge to their CVs. Cost and uncertainty over how to learn were given as obstacles to development.