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Cranfield University Sign up to Vidu Recruitment After Only Four Week Launch


Cranfield University has linked up with Vidu, the new, video-based recruitment platform that brings together employers and candidates through video and social media.

The award-winning University recognises that postgraduates entering the job market are probably more likely to be attracted to a digital recruitment platform—especially one that offers unique features.

Vidu enables a user to create a personal profile, link this to their social media and then upload a video demonstrating their personality, strengths and aspirations.

The benefits are clear. For graduates, the chance to create a ‘living’, more rounded profile of themselves will help them stand out in the job market—particularly if they’re searching for their first job. Equally they can see an employer’s profile so they’ll be able to make a more informed decision about their career choice.

For employers, uploading a company profile enables job-seekers to get an insight into the vacancy and their business, thereby attracting the right sort of candidate and improving the chances of them staying in a job far longer.

Penny Pickering, Head of Career Service Delivery at Cranfield said:

“Vidu brings a refreshing change to the recruitment industry in its somewhat antiquated approach to candidate selection via the traditional CV. I am excited about the new dimension the platform brings and what it can offer our students.”

Vidu Founder, Nicky Jones commented:

“The tie-in with Cranfield gives Vidu a terrific endorsement. The innovative recruitment site will open up opportunities for employers in the Logistics business. Vacancies can be posted in the knowledge that the ‘cream of the crop’ of Britain’s post graduates will be among the job seekers.”


Chris is a digital marketing and publishing whizz by trade, having worked alongside the Automotive, Information Security and Software Asset Management sectors.

Specialising in data analysis and social media, he combines an analytical approach with a creative flair to achieve the best results. With a keen interest in Technology and Politics, Chris is constantly on the look-out for the latest stories around change and innovation.

As a lover of all things innovative, he has developed a keen eye for spotting the latest trends and hot topics. He sources and reads the latest news and thought-leadership articles from the world of recruitment before sharing them with the social media population.


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