On October 1st, the Crowdster Board of Directors and major investor Canrock Ventures announced the appointment of Joe Ferraro as the new CEO of Crowdster, the leading provider of online platforms that enables non-profit organizations to increase their fundraising efforts. The leadership change signals a strategic transformation at the software company that launched its crowdfunding platform in 2014.
In a quote from the company’s Chairman, Mark Fasciano, “we are very pleased and fortunate to have Joe leading the Crowdster organization. I’m confident that Joe’s sales & marketing skills, particularly in the area of customer acquisition, combined with his tremendous energy will catapult the company forward.”
Ted Smith, Managing Director at Canrock Ventures, adds “following an extensive search process, led by Jerry Angowitz, a Managing Director of Lloyd Executive Search, Joe has already demonstrated he is the right person to lead the company. His combination of energy, drive and keen understanding of what is important to non-profits, make him a perfect fit.”
Mr. Ferraro brings to the Crowdster team a long history of sales and marketing success, including twenty years in the fiercely competitive telecommunications industry and over a decade working in business process outsourcing where he managed Fortune 50 companies to deliver top of the line growth and superior customer excellence. In addition, Mr. Ferraro has worked alongside non-profits in addition to holding extensive leadership roles, allowing him to understand the environment these organizations are working in and the importance of fundraising.
In an upcoming interview to be published on the company’s blog page, Mr. Ferraro will speak to the key areas of focus for the company. In the interview, he will discuss the competition and how Crowdster aims to stand out and he will share his vision of developing an enviable client list that will catapult Crowdster to the number one spot in their industry.
Crowdfunding has become a significant source of capital for non-profit organizations in addition to many for profit-businesses and individuals. Crowdster stands out from the competitors in the non-profit marketplace with an easier to use platform with a longer history of working peer-to-peer campaigns with customers than any other company. Based on this foundation, Crowdster is building a more professional sales and support organization that will deliver results for customers on a larger scale than ever before.
Crowdster offers a unique product offering to non-profit organizations who are looking to raise funds for their causes by leveraging peer-to-peer fundraising. This includes event marketing capabilities, gamification along with social media integrated strategies and email marketing. The company website will re-launch on October 9, 2015 with updated product details and a new pricing schedule which will simplify the relationship with their existing and prospective clients.
Crowdster clients have included the Major League Baseball (MLB), The Tiger Woods Foundation, Save the Children, Cystic Fibrosis Foundation, The Aga Khan Foundation, Bone Marrow Foundation and others.