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Do’s and don’ts of Employer Branding on Social Media


We all know that social media has changed how we communicate with each other. The widespread use of the term “LOL” proves that. Millions of people are communicating on social media every day, and not only for their personal lives, but professionally too.

According to Universum research, 35 percent of HR/recruitment managers know that social media is the most important digital tool for communicating with candidates – more important than the company website. And the importance of social media is only going to grow: Our 2020 Outlook report revealed that 38 percent of executives believe they’ll use social media for employer branding much more in the future.

To successfully use social media for your employer brand strategies, you need to know which tactics work best and which pitfalls to avoid.