It trips businesses up when they get engagement and happiness confused, warns change specialist Penny Loveless. She considers the barriers to engagement and provides tips for sustaining and creating a culture of commitment. In a world full of employee surveys and league tables, it is easy to get lost in the figures.
Research including the MacLeod Report Engaging for Success shows that organisations with top-quartile engagement generate far better business results than those with bottom-quartile engagement – twice the annual net profit, revenue growth 2.5 times greater and staff turnover that is 40% lower. While these figures are impressive, we can lose sight of what engagement actually looks like and why it’s so critical to business performance.