With the Recruitment Agency Expo 2018 just around the corner, many exhibitors will be starting to think about how they can make the most of their time at the London Olympia Exhibition Hall. Being in our XX year, below we have detailed a few tips, tricks and ideas to maximise on the exhibition.
Your exhibition stand
Acting as a mobile shop window for your business, your stand should immediately communicate your company’s ethos, business style and most importantly; the product/service you are marketing. Think carefully about your stand set-up before you get to the exhibition hall. Below are a few questions to ask yourself:
- Where should you position your equipment?
- Is your set-up going to obscure visitors’ view of you?
- Is there somewhere for visitors to sit to have a more in-depth conversation?
- Is the artwork eye-catching enough to make people want to stop?
Although we are very much in an age where technology is at the forefront of the recruitment industry, at events, people are always looking for items to take away with them. Whether that be a simple business card or a leaflet, it is still important to produce printed sales collateral if you want people to remember you. Over the years we have seen exhibitors exercise their creative side, giving out branded pens, sweets, water bottles and even XX to remain at the forefront of visitors’ minds.
Whilst you have an idea of who you want to get to know at the event, it is also a good idea to be prepared for all types of conversations. Always have an elevator pitch in your head; a sentence that sums up your business in layman’s terms. By doing so you will open doors, getting to know businesses and individuals you may not have spoken to otherwise.
Though you will want to remain on the stand to ensure no potential leads slip through the net, it’s a good idea to spend some time networking during the Expo. From doing the rounds and getting to know your fellow exhibitors to making your way over to the networking lounge to meet new people, you never know where a simple conversation could lead.
Our final tip for exhibitors is arguably the most important; follow up! Whilst some great conversations may have taken place at the event, it is important to continue talking to contacts following the show.