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Flexible Working Makes Jobs More Attractive, say UK Employees


Three quarters of UK employees say that the option of working flexibly would make a job more attractive to them, while nearly a third would prefer flexible working to a pay rise, according to a new study.

The research, conducted by Powwownow, found that 75% of workers would favour a job that gives their employees the option to work flexibly – up from 70% in 2017. A staggering 81% of women say that flexible working would make a job more appealing – with almost half (45%) strongly agreeing that they would favour a job that offers flexible working.

Male workers also find the option to work flexibly attractive when considering a role, with 69% saying that they would view employers who offer flexible working more favourably.

The research also found that Millennials are the most likely to want the option to work flexibly, with 70% wishing they were offered it, compared to less than half (47%) of over 55’s.

Northern Irish workers are most likely to prefer flexible working, with nearly half (47%) prepared to waive a pay rise. While employees in East Anglia are the most likely to choose a pay rise, with 73% picking a raise over the option to work flexibly.

This increased demand for flexible working comes as 42% of people indicate they feel they don’t have enough time in the week for hobbies or to spend time with friends or family. Surprisingly, Generation Z are the least likely to have enough time for hobbies, with almost half (48%) saying they don’t have enough time to see friends or family during the week.

Jason Downes, MD of Powwownow said,

“Businesses who want to attract and motivate the best talent need to recognise that in an increasingly busy digital world, where managing work-life balance is more complex, flexible working is a key consideration for employees applying for a new role.”

“Today’s employees are looking for a work-life balance where their career and personal life compliment and support each other. With over 40% of workers indicating they don’t have time for friends and family, it’s clear that employers need to be doing more to support their employees and promote flexible working policies within their organisation.”


With over 15 years experience within the Recruitment industry, Mark considers digital publishing, digital engagement, recruitment marketing and advertising (all media), digital video production, creative design and more recently social media development as his core knowledge and where a lot of his experience lays.

Having been at the forefront of the digital publishing sector for well over a decade, Mark has founded numerous job boards and publishing businesses.

He has very strong business ethics, built on transparency and trust and equally as important, he enjoys close working relationships with all clients. A self-confessed digital geek Mark lives and breathes online media ensuring Recruitment Buzz stays ahead of the curve.


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