When I first stepped full-time into the world of recruitment marketing in 2002, employer brand was all the rage. Although it emerged as a trendy buzzword, it took quite a long time for the concept of employer branding to become ubiquitous and part of the everyday HR rhetoric. Those employers most competitive in the jobs’ market of today have a great employer brand but even still, many businesses don’t – which is very poor.
The importance of social media in developing your talent brand and securing great hires cannot be stressed enough. While employer brand is the advertising and marketing which sells a company and a role, talent brand is the authentic window in to the company. LinkedIn data shows that using the employee voice over that of senior management is preferred; employees embody your culture and values, and are trusted 3 times more than your CEO. To attract talent in today’s digital age, you need to leverage your current talent’s social networks to extend your talent brand even further.