Skillsoft, a global leader in corporate learning with expertise in leadership development & business skills, technology & development, compliance, and talent development, announced that Michelle Boockoff-Bajdek has joined the company as Chief Marketing Officer. In this role, she will join Skillsoft’s executive leadership team to drive go-to-market initiatives that bolster the Skillsoft brand and help customers ignite a culture of skills development.
Boockoff-Bajdek will oversee the global marketing organisation, leading both the Skillsoft and SumTotal marketing teams and the company’s customers toward a vision of unlimited learning potential. Most critically, she will serve as Skillsoft’s brand evangelist, helping to build a vibrant community of passionate learners who understand the key to sustainable success is the ability to develop critical skills in each employee.
“Michelle brings tremendous experience building and leading global teams with deep customer-centred vision, and she is passionate about bringing Skillsoft even closer to our customers,” said Ron Hovsepian, executive chairman, Skillsoft. “As business leaders adapt to an ever-changing workforce and persistent changes in what their customers demand, continual skills development has become a foundation for differentiation. Michelle’s top mission is to make it even easier for our customers to adopt a culture of learning and skills mastery across their entire operation.”
“Skillsoft’s award-winning solutions, talented team, and vibrant customer and partner communities are the powerful ingredients that will fuel an adaptable, forward-leaning workforce of the future for our thousands of customers around the world,” said Boockoff-Bajdek. “I am thrilled to be leading a global marketing organisation focused on helping companies unlock the hidden value inside their greatest asset–their people.”
Prior to Skillsoft, Boockoff-Bajdek held several executive roles in the high-tech sector. Most recently, as CMO of IBM Watson, she was responsible for marketing the company’s artificial intelligence (AI) products and solutions. She also served as the global head of business marketing for The Weather Company, an IBM business. In that role, she helped companies understand how to anticipate, plan for, and ultimately make better decisions–with greater confidence–in the face of weather.
Boockoff-Bajdek is an avid runner and Peloton fanatic who lives in New Hampshire with her husband, two talented daughters, and two giant Akitas. She is a prolific speaker on the value of artificial intelligence and the impact of technology on our daily lives at home and at work in addition to being a passionate advocate for the advancement of women in business and veteran rights. A life-long learner herself, Boockoff-Bajdek earned a M.S. in Communications Management from Simmons University and counts her customer-centreed campaign focused on promoting women leaders in AI as one of her greatest professional achievements.
“The best marketing is done side-by-side, not pushed at customers,” Boockoff-Bajdek went on to say. “At Skillsoft, we have the unique opportunity to use our marketing efforts to accelerate skills development to create the world’s most adaptable workforce of progressive learners. It is a responsibility I am honoured to lead.”