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Four in Five Workers Would Take A Pay Cut for Dream Job


Despite economic uncertainty, candidates are continuing to battle for the best career opportunities, with many conducting their job search with a strict set of priorities in mind. In fact, new research from job site, CV-Library, reveals that 81.9% of Brits would take a pay cut if it meant landing their dream job.

The survey asked 2,000 workers to share their career priorities and sacrifices they would be prepared to make in order to secure their ideal job. A clear route for career progression came in at the top of the list, with a staggering 73.3% advising that development and progression was important when considering a new job.

The research also revealed:

  • 54.4% of workers would be influenced by workplace perks and benefits
  • 51.9% felt that the job title was important
  • With 31.7% stating they would be more likely to take the role if it had ‘manager’ in the title
  • However, 53.6% would not relocate for a job

The survey also identified other key aspects that candidates consider when navigating the recruitment process, with 24.4% advising that enjoying the job role itself was essential. Other factors included:

  • The salary – 22.3%
  • The location – 10.7%
  • The team a candidate would work with – 10%
  • Daily responsibilities within the role – 9.9%

Lee Biggins, founder and managing director of CV-Library comments on the findings:

“In today’s economic climate, it’s important that businesses understand what candidates want from the world of work. Our research indicates just how seriously candidates take their job hunt, and helps employers identify key priorities so that they can pull out all the stops to accommodate new recruits and attract the very best talent.”

Biggins continues:

“By offering fair salaries, including exciting workplace benefits, and ensuring the business and its values are reflected through a strong employer brand, companies across the UK should find themselves attracting the right calibre of applicants. Despite being in times of economic uncertainty, job hunters are as active as ever, giving businesses a healthy mix of potential new recruits that are looking to take the next step in their careers.”


CV-Library is one of the UK’s largest online job sites, with the UK’s biggest database of over 12m CVs. The company was founded in 2000 as a response to Lee’s identification of a market niche. As a young carpet fitter at the time struggling to find work, Lee saw a need for an easy-to-use job board benefiting both job hunters and recruiters. With a £9k loan and help from a web developer, the CV-Library website was built. Lee’s raw passion and hands-on marketing strategies lifted the business off the ground and it is this that continues to push his company to new heights.

The business is now one of the fastest growing websites in the country. The team is expanding rapidly, now employing over 200 staff. It has also launched sister website, Resume Library, in the US, where the company is set to expand and take the brand global over the coming years. Lee puts the reason for his success down to working incredibly hard, loving what he does and a strong desire to make the business the best it can be.

Lee has received over 50 awards and accolades to date and was last year recognised as Entrepreneur of the Year. In April 2015 CV-Library was also ranked as number 49 in the Sunday Times Profit Track 100.


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