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Future banishes 'outmoded' publisher job title

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The title is “outmoded”, according to Mark Wood, Future’s chief executive. It will be dropped from job roles, in a move designed to reflect the responsibility of senior managers to drive all aspects of the commercial development of their brands.

Future claims it is moving its focus away from platforms and onto audiences, as it transitions towards becoming a predominantly digital business.

Wood said: “‘Publisher’ is an outmoded job title for what is required of our business heads now. These changes reflect our repositioning away from a platform-focused structure, to a more audience-based approach.

“Our business leaders have a far broader remit to drive audience and revenue growth across a full range of platforms and touch points – including events, video, ecommerce and mobile.”

The restructure splits Future’s five divisions into three overarching groups: sport, auto and music; technology, film and games, and Future Women.

SOURCE: mediaweek.co.uk