Last week while attending the TA Tech and SHRM Talent conferences in Orlando, FL, I had the opportunity to sit down with Jeff Dickey-Chasins also known affectionately as the Job Board Doctor. Jeff walks listeners in this episode of the Workology Podcast through how job boards partner with each other to promote job postings on their sites. Until I began attending the TA Tech Conference a little more than a year ago, I had no idea how job boards partnered and drove traffic to one another. I’m sure you’ll be surprised as well!
Jeff also gives listeners great insights into programmatic ad buying which has been popular topic among job board owners as of late. Programmatic ad buying plays on consumer marketing ad buying practices to target qualified job seekers. Think about those shoes from Nordstroms that seem to follow you across the web. Now, imagine a job posting doing the same thing. Interesting right?