We’ve all been talking about mobile and social recruiting for years but some companies are now taking it to the next level. Companies like Stockfuse.com, Knack.it and Pymetrics.com are among a new breed of technology companies that produce apps that not only invite people to play but also serve as real-world recruiting tools.
The apps are designed to ascertain how candidate might perform in the real job based on their performance in the game. According to Guy Halfteck, founder and chief executive of Knack Inc., “the idea is to measure a job candidate’s strengths and weaknesses in a way that’s fun for that person.”
According to the article “Play This Game and Win a Job!” recently published in the Wall Street Journal, Barclays PLC began testing a mobile videogame for attracting young job applicants. More than 4,500 mostly college seniors have played the Barclays-branded version of Stockfuse, a free stock-trading game that uses real-time market data. About 8% have applied for positions at the international bank, and so far 17 have been hired.