The latest thinking, news and events from the world of Recruitment

Gamifying Recruitment


We’ve all been talking about mobile and social recruiting for years but some companies are now taking it to the next level. Companies like, and are among a new breed of technology companies that produce apps that not only invite people to play but also serve as real-world recruiting tools.

The apps are designed to ascertain how candidate might perform in the real job based on their performance in the game. According to Guy Halfteck, founder and chief executive of Knack Inc., “the idea is to measure a job candidate’s strengths and weaknesses in a way that’s fun for that person.”

According to the article “Play This Game and Win a Job!” recently published in the Wall Street Journal, Barclays PLC began testing a mobile videogame for attracting young job applicants.  More than 4,500 mostly college seniors have played the Barclays-branded version of Stockfuse, a free stock-trading game that uses real-time market data. About 8% have applied for positions at the international bank, and so far 17 have been hired.



Daniel is responsible for Sales, Marketing and Delivery at Sonru.

Sonru is a global leader in the field of video interviewing and selection, founded in 2007 by CEO Edward Hendrick.

Sonru’s Global Headquarters is in Ireland, with regional offices in Europe, Asia Pacific, Middle East and North America. We also have offices in Australia, UK, France and South Africa.

Sonru’s innovative, multi-award winning recruitment tool helps make early-stage selection easier for interviewers and candidates. Replicating a phone, Skype or face-to-face interview, video interviewing eliminates scheduling and removes the everyday headaches associated with preliminary interviews. Forget about scheduling interviews, time zone restrictions, no shows and unsuitable candidates. Video interviewing lets you “meet” the best candidates earlier in the process, see their fit, personality, drive and motivation, all while saving your company time and money.


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