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Gen – Y: Dragon’s Den Culture or a Cry for Help?


As George Osborne sets out his plan to boost the economy, a study from the Office for National Statistics found that 47% of employed workers who left University within the last 5 years are performing in jobs that do not require the higher education qualifications they boast. Despite signs of a wider employment recovery, graduates are failing to secure graduate level jobs with nearly half taking jobs as sale assistants or receptionists and almost a tenth engulfed in unemployment.  Although the outlook looks grim, many of those with a degree are now beginning to use their knowledge and creativity to start up their own businesses – attempting to tackle those figures head on.

As a Millennial graduate myself, I can personally vouch for the amount of determination and aspiration to succeed that we possess in a climate that currently isn’t in a position to offer. We have all the willingness, passion and ideas that you can shake a stick at but unfortunately nowhere to unleash these traits.

So why is there such dissatisfaction amongst our future generation? Why are they taking matters into their own hands? Why are we fed up? After graduating into one of the worst economic downturns in history, it’s hardly surprising that young people are now finding it increasingly more satisfying to find employment at their own doorsteps rather than get no answer at others. However, the problem of unemployment for graduates seems to breed their creativity. Instead of job-hunting, they are job-creating.  You may call it the dragon-den culture, but in reality – what it really boils down to –  is that those seeking jobs are crying out to be taken seriously, they need their ideas and concepts to be seen but most ultimately – their chance to shine. has found that the number of graduates starting their own business is up by over a third on this time last year. If that isn’t proof that graduates are turning their back on finding employment, then what is? Assessment specialist Talent Q questioned over 500 graduates about their experiences on finding a job soon after leaving University.  The findings confirm what businesses and corporations have been trying to avoid – less than half that were questioned stated that they were satisfied with the recruitment experience they had received. Graduates want a real insight into their role and want the four years of studying to pay off. They want feedback, correspondence and professionalism and failing to provide this is not only allowing businesses to lose what may be an ideal candidate to entrepreneurship, but it could potentially damage employer brands.

We can learn from each other – but only if we understand what the other needs. The media is plagued with thoughts of unemployment and recession, statistics that overbear and a direction that nobody wants to follow, so why not instead of working against each other, you as employers and us as graduates combine the experience you have with our creativity and generate a team that is a force to be reckoned with?

About the Author:

KelsieKelsie Collins | Ecom Digital

With a degree in Media Studies and Communications, Kelsie has vast understanding of how the world of media works and how it should be used. She has a genuine interest in sourcing, researching and writing original articles, realising what is needed to make an audience hang onto every word!

Kelsie will take the hot topics around recruitment and add her own quirky spin to it resulting in a piece of work that is truly unique to her.